SheetMagicSheetMagic

Every formula on every plan. Pay for volume.

Every formula and every model is on every plan, including Free. Paid plans add the AI Chat Agent, your own API keys, and larger monthly allowances. The full rate card is on this page, so you can see what any run costs before you buy.

Billing

AI keys

Bring your own OpenAI, Anthropic, Google, Mistral, OpenRouter or Perplexity key on any paid plan to make AI unlimited.

Free

Try every formula on a one-time allowance. No card.

$0forever

One-time allowance, no card, no expiry

Integration creditsone-time100cr
AI tokensone-time20,000tok
Licenses
1
Seats
1
Chat Agent
Not on Free

Solo

One person, every feature, the Chat Agent included.

$20per month

$14 per month if billed yearly

Integration creditsper month10,000cr
AI tokensper month3,250,000tok
Licenses
1
Seats
1
Chat Agent
Included

Team

Most chosen

Five licenses and a pool you split however you like.

$80per month

$56 per month if billed yearly

Integration creditsper month50,000cr
AI tokensper month15,000,000tok
Licenses
5
Seats
100 across all licenses
Chat Agent
Included

Tokens, credits and seats are one account-wide pool. You decide how much each license gets, and can change it any time.

Business

Fifteen licenses for agencies running this at volume.

$200per month

$140 per month if billed yearly

Integration creditsper month135,000cr
AI tokensper month37,500,000tok
Licenses
15
Seats
500 across all licenses
Chat Agent
Included

Tokens, credits and seats are one account-wide pool. You decide how much each license gets, and can change it any time.

Allowances reset every billing cycle and do not roll over. When one runs out the formula stops rather than charging you; you can upgrade or buy a one-time pack valid 12 months. Prices in USD.

What each plan buys, in real work.

The allowances above divided by the published rates below. Each row is its own axis; the line under each label says which rate it divides by.

Bars are scaled within each row, to its largest cell.

Integration credits

the allowance itself

Free
100
Solo
10,000
Team
50,000
Business
135,000

Amazon product lookups

1 credit per call

Free
100
Solo
10,000
Team
50,000
Business
135,000

Google or YouTube searches

3 credits per call

Free
33
Solo
3,333
Team
16,666
Business
45,000

Instagram rows

9 credits per row returned

Free
11
Solo
1,111
Team
5,555
Business
15,000

LinkedIn profiles

40 credits per row returned

Free
2
Solo
250
Team
1,250
Business
3,375

AI tokens

the allowance itself; unlimited under BYOK

Free
20,000
Solo
3,250,000
Team
15,000,000
Business
37,500,000

Short AI calls

assuming 300 tokens each

Free
66
Solo
10,833
Team
50,000
Business
125,000

Long AI calls

assuming 1,500 tokens each

Free
13
Solo
2,166
Team
10,000
Business
25,000

Every rate, every source.

Integration credits, per call or per row returned, exactly as the scrapers bill them. A few platform sources also charge a fixed fee per query, listed beside the row; it lands whether the query returns one row or a thousand.

Integration credits
Every scraper and lookup formula, and the Chat Agent's scrape tools.
AI tokens
The eight AI formulas and the Chat Agent's reasoning. Cost scales with prompt, output and model; the calculator below uses 300 tokens for a short call and 1,500 for a long one as working assumptions.
Estimate your monthly cost

Per call, generic web and search

Basic page fetch1cr
Metadata lookup1cr
CSS selector extract1cr
Structured page data1cr
Rendered page2cr
Bot-protected page9cr
Amazon product data1cr
Google or YouTube search3cr

Per row returned, the 30 background scrapers, cheapest first

App Store reviews1cr / row
Google reviews2cr / row
X / Twitter2cr / row
TripAdvisor reviews2cr / row
Wikipedia3cr / row
Google ads5cr / row
Email validator6cr / row
Zillow listings6cr / row
Booking.com reviews7cr / row
Contact info8cr / row
TikTok8cr / row
LinkedIn post search8cr / row
Facebook comments8cr / row
Leads finder8cr / row
Airbnb listings8cr / row
Instagram9cr / row
Zillow property detail9cr / row
Job listings13cr / row
eBay sold listings14cr / row
Trustpilot reviews14cr / row
Reddit15cr / row
LinkedIn companies16cr / row
Facebook16cr / row
Facebook ads20cr / row
Indeed20cr / row
YouTube transcripts24cr / row
SimilarWeb32cr / row
LinkedIn profiles40cr / row
TCGplayer prices61cr / row
Full site crawl84cr / row

Estimate your month.

Two pools, and they never trade against each other. AI tokens pay for anything the AI writes or reads; integration credits pay for anything fetched from the web. Set an ordinary day below and the plan that clears both pools appears on the right.

Start from a typical month

AI tokens

14.9Mper month

Spent whenever the AI writes, translates, summarises or reads something for you.

830

300 tokens each, up to 4,166 a day

165

1,500 tokens each, up to 833 a day

Integration credits

8Kper month

Spent whenever something is fetched from the web: a page, a search, a row of platform data.

20

1 credit each, up to 4,500 a day

10

2 credits each, up to 9 on bot-protected sites, up to 2,250 a day

10

3 credits each (Google, YouTube), up to 1,500 a day

12

16 credits each, up to 281 a day

Each slider stops where that one activity alone would use a whole Business plan, so the ceilings are comparable: something twice as expensive has half the ceiling.

Which platform are you scraping?

Cost per row varies 84x across sources, so pick yours instead of trusting the mean. Each rate is what that source actually costs to collect.

Mixed sources, per row
16 credits
Rows a month on Team
3K

A fixed per-query fee is counted once per day. Rendered pages cost 2 credits; on bot-protected sites the request escalates to a residential route and has been observed at 9. We reserve for the worst case and refund the difference.

Hours of hand work replaced, per month

355hours44work days

More than one person does in a month. At this volume you are replacing about 2.0 full-time people.

Simple AI calls: 830 a day, 30 sec each, 30 days
207.5 h
Complex AI calls: 165 a day, 1.5 min each, 30 days
123.8 h
Page scrapes: 30 a day, 30 sec each, 30 days
7.5 h
Search calls: 10 a day, 2 min each, 30 days
10.0 h
Platform rows: 12 a day, 1 min each, 30 days
6.0 h
Total
355 h a month

Counts the time to do each task once, by hand, by someone who already knows where to look: 30 seconds to draft or format, 90 seconds to research or analyse, 30 seconds to copy a field off a page, 2 minutes to run a search and transcribe it, 1 minute to copy a row of profile data.

Does it fit?

A plan has to clear both pools. A red bar means that plan runs out before the month does.

AI tokens14.9M per month
Solo11.6M over
Team105K left
Business22.6M left
Integration credits8K per month
Solo2K left
Team42K left
Business127K left

Fits your month

Team

Ideal for small teams

$80per month

15.0M tokens and 50K credits a month

Cancel anytime. 30% off when billed yearly.

What is included.

Scroll sideways to see every plan.

FeatureFreeSoloTeamBusiness
All 64 custom functionsIncludedIncludedIncludedIncluded
Every AI model (OpenAI, Anthropic, Google, Mistral, Perplexity, OpenRouter)IncludedIncludedIncludedIncluded
AI text, lists, translation, images, vision, speech, videoIncludedIncludedIncludedIncluded
Full web scraping suiteIncludedIncludedIncludedIncluded
AI Chat AgentNot includedIncludedIncludedIncluded
Bring your own API keysNot includedIncludedIncludedIncluded
Split tokens, credits and seats across licensesNot includedNot includedIncludedIncluded
Email supportIncludedIncludedIncludedIncluded
Integration credits per month100 once10K50K135K
AI tokens per month20K once3.25M15M37.5M
Licenses / seats1 / 11 / 15 / 10015 / 500

Questions people ask before they buy.

Do I get all features on every plan?
Every plan, including Free, unlocks every formula and every AI model. Paid plans add the AI Chat Agent, BYOK and larger monthly allowances. Otherwise the only difference is how much you can run each month.
What are tokens and credits?
Two separate allowances, tracked separately so you can see exactly where usage goes. AI tokens are spent by the AI formulas and the Chat Agent’s reasoning. Integration credits are spent by every scraper and lookup, per call for pages, Google and Amazon, and per row returned for the platform scrapers. SERP, BULKSERP and DOMAINCHECK are free and spend neither. The full rate card is above.
Do unused tokens or credits roll over?
No. Both reset to the full plan allowance at the start of each billing cycle. If you need more mid-cycle, one-time packs are valid for 12 months.
What happens when I hit my limit?
You get a heads-up before you run out. At the limit the formula stops rather than charging you. Upgrade for a larger allowance or buy a one-time pack. No surprise charges, no overage fees.
What is BYOK?
Bring Your Own Key. On every paid plan you can connect your own OpenAI, Anthropic, Google, Mistral, OpenRouter or Perplexity key. AI becomes unlimited at that provider’s own rates, and your monthly integration credits rise by 50% while it is on. Scraping stays metered.
Can I switch plans anytime?
Upgrade instantly. Downgrade at your next billing cycle. Cancel whenever you want, and keep access until the current period ends. No contracts, no cancellation fees.
How much do I save with annual billing?
A flat 30%. Switch between monthly and annual whenever you want, no penalty either way.
Is Free a trial?
No. It is a one-time allowance of 20,000 AI tokens and 100 integration credits with no expiry and no card. Every formula works on it; the Chat Agent does not.

Start on the free allowance. Upgrade when you run out.

20,000 AI tokens and 100 credits, no card, no expiry. 6,300+ people already run it.